We shoot Optimize U Evansville and Optimize U Columbus every month. Two clinics, two cities, different rooms, different staff, different light. One brand.
Here's what keeps it looking like one company.
Same crew, same finish
The same two people shoot both clinics, and everything is cut and color graded in house. A reel from Columbus and a reel from Evansville can sit next to each other on the feed without either one looking borrowed. When Optimize U's other locations bring us in for a project, they get the same look.
Shoot for more than one cut
A 30-minute, two-camera owner interview became a full piece for the clinic and, from the same footage, a grand opening reel. When you know the cutdowns before you roll, one shoot day covers a lot of the calendar.
Put people in it
In these accounts, plain graphics tend to lose to reels and photos with people in them. So the staff is on camera, and so are the treatments. Patients in Columbus should see the Columbus clinic, not a stock photo of a clinic.
What changes from place to place
The people and the room. That's the point. The look stays the same so the local part can stand out.
See the case study: Optimize U. Or read about social content.
