Product photo, labels + Shopify store
Product photography
Product photography
Shot on a physical set using practical effects and controlled lighting.
Most product visuals don't look like this.
We shoot product on physical sets: controlled liquids, wet surfaces, props, prisms, projection, and practical light. Real things in front of a real lens, then finished in house.
We shoot in our product studio or on location, for store listings, labels, campaigns, and social.
What you get
- Store and listing photography
- Hero and campaign stills on built sets
- Product video and short loops for social
- Label design
- A consistent look across the whole line
Skincare
One line, four ways.
Circadia for The Aesthetics Social Club, the licensed esthetician at Optimize U Evansville. On the body, on a prop, flat on stone, and in use. The same products read differently in each, so a store page, an ad, and a post never look like the same photo.
In the hand
Supplements, shot in the store.
Tubs pushed toward the lens under the store's own lights. Product in a hand reads as real, and it gives the shelf a face.
Glass
Clear glass, colored liquid.
Glass shows every reflection in the room. We shape the light so the liquid glows and the room falls away behind it.
How we build a set
Start with what's in the bottle.
For Ohio River Muscle Co., every set starts with an ingredient. Peppermint around the peppermint scrub. Coffee under the coffee. It reads before anyone reads the label.
Product video
How to Style LizzieLu's LuLox.
A how-to piece for LizzieLu's Crew. The product, on a real person, styled start to finish.
Recent work
Products we've shot.
How a product shoot works
Start with the product, build the set around it.
- 01
Look at the product
What it's made of, what it does, and what's inside. The set usually starts with an ingredient, a texture, or a use.
- 02
Build the set
Physical props, surfaces, liquids, and light. We shape the key light with grids, flags, and negative fill, and add a rim or backlight for liquids and translucent bottles.
- 03
Shoot the line
Store and listing shots first, so every product matches. Then hero frames and social on the same set.
- 04
Finish
Retouched in house: dust, labels, reflections. The product looks like itself on its best day, not like a render.
Why physical sets
Real things in front of a real lens.
Water moves the way water moves. Light bends through a bottle the way it does in a kitchen window. That's hard to fake, and people can tell when it is faked, even if they can't say why.
A built set also gives you more than one photo. The same setup makes the listing image, the ad, the carousel, and a short loop for social.
FAQ
Product photography questions.
Do we send products or do you come to us?
Either. Most product work is shot in our product studio. Retail and in-use shots happen on location.
How many products can you shoot in a day?
Depends on how many setups each one needs. A matching line of listing shots moves fast; hero sets take longer. We scope it before the shoot.
Do you make the labels too?
We can. We designed labels for Ohio River Muscle Co. and shot the line after.
Can we get video from the same shoot?
Yes. Short loops and product video are planned in the scope so the set is built for both.
