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Optimize U team member beside the Optimize U sign

Clinic content, Evansville + Columbus

Optimize U

Evansville and Columbus, every month.

Optimize U runs wellness and hormone optimization clinics across the region. We produce ongoing content for their Evansville and Columbus clinics, and their Bowling Green, Owensboro, and Paducah locations have brought us in for projects. When the team went to Mexico for a corporate retreat, we went with them.

Treatment rooms, recovery suites, red light, cold plunge, sauna. The job is showing what each one feels like, so the first visit isn't a guess.

Client
Optimize U
Monthly
Evansville and Columbus
Projects
Bowling Green, Owensboro, Paducah
Work
Brand films, launches, reels, stills, print

What we made

  • Brand films and treatment launches
  • Owner and provider interviews, cut from multi-camera shoots
  • Recurring social reels for Evansville and Columbus
  • NIL athlete shoots
  • Stills for web, ads, and social
  • In-clinic print and display graphics
2Clinics we shoot every month
5Optimize U locations we've shot
1Corporate retreat, Mexico
14Day usual turnaround

Results

Since we took over their social in November 2025.

2xMonthly Instagram views, Evansville (Aug to Oct 2025 vs. Nov 2025 to Oct 2026)
+52%Instagram profile visits, Evansville, first 12 months vs. the 12 before
257KFacebook views, Evansville, Nov 2025 to Oct 2026
$0.25Per landing page view on the Columbus web ad: 1,896 visits in 31 days

Source: Meta Business Suite, pulled October 27, 2026

Film

Columbus, Indiana. Hormone optimization, peptide therapy, and athletic recovery at Optimize U Columbus.

Optimize U

More films

Optimize U

StemWave launch. A treatment launch for Optimize U Evansville. Shot, cut, and color graded by OffScript.

Optimize U

23 Questions With Dr. D. We joined Dr. Derek Shelton on his morning walk and asked about the non-negotiable parts of his routine.

Optimize U

Provider interview, Optimize U Bowling Green.

Social reels

Reels and welcome videos.

Optimize U clip
Optimize U clip
Optimize U clip
Optimize U clip
Optimize U recovery membershipInstagram

One round of shooting, Bowling Green and Owensboro

What one shoot turned into.

When Optimize U Bowling Green and Owensboro brought us in, one round of shooting became a full set of content for their channels.

1Long-form YouTube video
1Clinic welcome video
3Staff welcome videos
9Question clips
2Interview cuts, horizontal and vertical
5Social graphics
50Edited stills

NIL athletes

College athletes, on the field and in the recovery suite.

Optimize U partners with college athletes. We shot Clay Conner (IU football) and Caden Gordon (SMWC football) for those campaigns: game-day light on the field, red light and sauna inside the clinic.

Clay Conner holding a football up to his face on the field
Athlete under a red light panel
Clay Conner mid-throw
Athlete seated in a cedar sauna under red light at Optimize U

One shoot, more than one deliverable

A 30-minute, two-camera owner interview became a full piece for the clinic and, from the same footage, a grand opening reel. Shooting with the cutdowns in mind is what makes that possible.

Reviewing notes beside the tripod camera before an interview

Now booking. Free discovery call.

Tell us what you're building.