Social content · October 27, 2026
How we build a carousel
The rules we use for every Instagram carousel: 3:4 sizing, a hook first, points in order, and the call to action at the end.
Field notes
Journal
Notes from real shoots. How we build sets, light rooms, and cut one shoot into a month of content.
Latest
From the last few shoots.
Brand and social · October 20, 2026
People beat graphics
What we've seen running clinic social accounts: plain graphics tend to lose to reels and photos with people in them.
Brand and social · October 13, 2026
One look, two clinics
How we keep Optimize U Evansville and Columbus consistent month after month: same crew, same finish, and people on camera.
Social content · October 6, 2026
One sit-down, sixteen clips
How one podcast-style session with realtor Shea Fleck became a full episode, 16 vertical clips, and a set of stills.
Live music · September 29, 2026
A live set in a dark room
How we shot SHE at Ray Leo's in Evansville: red string lights, a green wash, a small stage, and coverage from before doors to the last song.
Concept shoot · September 22, 2026
A lagoon on a tabletop
Behind the BearShark concept shoot: a miniature lagoon built from water, sand, and rocks, and lit to make a translucent figure glow.
Product photography · September 15, 2026
Built from what's in the bottle
How we build product photography sets for Ohio River Muscle Co.: every set starts with an ingredient from inside the product.
