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Athlete seated in a cedar sauna under red light at Optimize U

Clinics and wellness

Clinics and wellness

Show the treatment, the people, and the room.

Wellness clinics, recovery, physical therapy, and med spas.

Treatment rooms are small and the light is usually bad. That's fine. We bring our own, work around your schedule, and stay out of the way of patients.

The goal is simple: show what the treatment is, who does it, and what the room feels like, so the first visit isn't a guess.

What we make

  • Treatment launch videos
  • Provider and owner interviews
  • Recurring reels for each location
  • Stills for web, ads, and social
  • In-clinic print and display graphics
Provider in gloves preparing a treatment
Man in a rust corduroy shirt in the lobby at Optimize U Evansville, behind the metal sign

The people

Providers, the front desk, the people inside.

Staff headshots for the site and the booking page, the Optimize U Evansville lobby the way a new patient sees it walking in, and the businesses that work out of the clinic. For The Aesthetics Social Club, the esthetician at Optimize U Evansville, that meant a headshot and a full skincare product shoot.

Treatment launch

StemWave, Optimize U Evansville.

A treatment launch for Optimize U Evansville. Shot, cut, and graded in house.

StemWave launch for Optimize U Evansville

Social clips

Cut for the clinic's feed.

Vertical reels for Optimize U and Reeverts Rehabilitation, shot in the clinic.

Clinic social clip
Clinic social clip
Clinic social clip
Clinic social clip
Optimize U recovery membershipInstagram

Clients

Clinic and wellness clients.

Optimize UBetter Human PodcastReeverts RehabThe Aesthetics Social Club at Optimize U

Shoot day at a clinic

Patients come first.

  1. 01

    Schedule

    We work around patient hours and use empty rooms for setups.

  2. 02

    Consent

    Anyone on camera agrees first. Patients who don't want to be filmed aren't.

  3. 03

    Light the room

    Treatment rooms are small and the light is usually rough. We bring our own.

  4. 04

    Show the treatment

    What it is, who does it, and what the room feels like, so the first visit isn't a guess.

What works for clinics

Factual, warm, and clear.

Clinic content should sound like the provider talking to a patient: what it is, how it works, what to expect. No hype.

We've found that plain graphics lose to reels and photos with people in them, so we put the staff and the rooms front and center.

FAQ

Clinic questions.

Do you film patients?

Only with their consent. Most clinic content features staff, providers, and willing clients.

Can you shoot more than one location?

Yes. We shoot monthly for Optimize U Evansville and Columbus, and have done project work at other locations.

Can you make in-clinic graphics?

Yes. Menus, posters, and display graphics for the lobby and treatment rooms.

Now booking. Free discovery call.

Tell us what you're building.