Product video + photo
LizzieLu's Crew
Hats with the hair built in.
A product that only makes sense once you see it on someone. We shot the pieces on their own, then on real people, then the fittings and the crew who make them, mics on for the video side.
The videos answer the two questions every new customer has: how does it go in, and how do I style it.
What we made
- Product photography
- On-model photography
- How-to product videos
Film
How to Attach Your LuLox Hair Pieces. A quick how-to for getting the hair into a new LizzieLu's Crew hat.
More films
How to Style LizzieLu's LuLox. The piece, styled start to finish.
How we approached it
Show how it goes in.
The product only makes sense in use, so the shoot had three parts: the pieces on their own, the pieces on real people, and two how-to videos that walk through attaching and styling.
What's in the set
The pieces, the people, the fittings.
A row of hair pieces in brown, auburn, and copper. Pieces attached to the hats: a gray trucker with the purple logo, long blonde hair on a pink mesh cap. Real people wearing them. A stylist checking the fit at the neck. The crew in matching shirts, lapel mics on, for the how-to videos.
Two videos came out of it: how to attach the pieces, and how to style them start to finish.
If this sounds like you
Selling something people need to see in use?
If customers ask how your product works before they buy, a short how-to video answers it once and keeps answering it. We shoot the product, the product in use, and the demo on the same day.
Scope and price in writing before anything is shot, then delivery in about 14 days.
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