Product photo, labels + Shopify store
Ohio River Muscle Co.
A brand, from the label out.
Men's grooming and supplements with a tattoo-shop streak. We shot the product photography, designed the labels, and built the Shopify store they sell from.
Every set starts with what's inside the product. Peppermint candy around the peppermint coffee scrub. Coffee under the coffee. Simple raws, then a heavy edit to give it the grit the brand runs on.
What we made
- Product photography on built sets
- Label design across every supplier, so the line reads as one brand
- Shopify store design and build
- Store and social imagery from the same shoots
Shot from the shelf
Every product in these photos is in stock in the store. If a customer can't buy it, it doesn't get a set.
How we approached it
Labels, store, and photos, built to match.
We designed the labels, built the Shopify store, and shot the line, so every piece was made with the others in mind. The labels had to read on a shelf and in a thumbnail. The photos had to fit the store's layout.
Every product set starts with what's inside the bottle. Peppermint around the peppermint scrub. Coffee under the coffee. The ingredient reads before anyone reads the label.
