Fitness apparel shoot
ReActive Apparel
Apparel that has to look good mid-set.
Gym clothes should be shot in a gym. We put the line on athletes in a working space, so the fit reads the way it will on the floor.
What we made
- On-model apparel photography
- Logo and fabric detail frames
- Images for store and social
Always amazing working with you guys.
The brief
Photos that sell the fit.
Fitness apparel lives or dies on fit and fabric, and neither shows up on a hanger. The brief was simple: real athletes, a real gym, and enough detail frames to answer the questions a product page gets asked.
The set covers on-model shots for the store and social, plus close frames of the logo and fabric.
How we approached it
Gym clothes, shot in a gym.
Athletes in a working gym, moving the way they would on any other day. Then close frames for the logo and the fabric.
On-model shots sell the fit. Detail shots answer the questions a product page gets asked.
What's in the set
Moving, not posing.
Athletes in the line the way they'd wear it on any training day: a headband and a look up, headphones and a gold chain, a backwards cap, a grip on the bar. Then close frames of the logo on black and on white, so the print and the fabric read on a product page.
If this sounds like you
Your shirts look better on people than on hangers?
Most do. We put your line on athletes in a working gym and shoot it in motion, then pick up the detail frames the store needs. One session covers ads, social, and product pages.
Scope and price in writing before anything is shot, then delivery in about 14 days.
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